Blake Lively faces more legal trouble as her beauty brand strikes back with lawsuit - here's what the problem is

Blake Lively apparently is at the heart of multiple controversies lately. Blake Lively's beauty business is going through a lot of trouble.

Family Hive LLC, her company, just filed a trademark lawsuit and is also dealing with the fallout from a well-known harassment case. Lively is having a rough time both personally and professionally. Her business is trying to protect its name, but sales are falling and she is still in legal trouble with co-star Justin Baldoni.

Why is Blake Lively’s brand suing another company?

Blake Brown, Blake Lively's growing hair care company, is in a trademark fight with a company based in Utah.

According to recent court filings, Utah-based businesswoman Kimberlie Hamner, the owner of the Beauty by Blake trademark, is being sued by Lively's company, Family Hive LLC.

The haircare brand Blake Lively is fighting to stop the competition's "Beauty By Blake" trademark. According to the lawsuit, consumers may become confused by Hamner's trademark because it is too similar to Blake Lively's brand name, as quoted in a report by the Blast.

The Blake Brown product line was formally introduced at Target this summer, but the trademarks were all submitted in 2023 and are still pending approval. Notably, following Blake Lively's filings, Hamner submitted her Beauty by Blake trademark application in September 2024 with the intention of marketing "cosmetic oils" and "serums for cosmetic purposes."

What did the court documents reveal?

Leo M. Loughlin, the lawyer for Family Hive, stated in the document that was obtained by the Daily Mail that the competing trademark presents a likelihood of confusion and has the potential to damage the Blake Brown brand. He added that Hamner has "no connection whatsoever" to Family Hive and that his products could give consumers the false impression that the company is associated with or supports them.

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How has the lawsuit with Justin Baldoni affected her business?

Following her sexual harassment lawsuit against Justin Baldoni in December 2024, Blake Lively's hair-care brand saw a sharp decline in sales, reportedly falling by as much as 78%. This latest lawsuit comes at a challenging time for her business endeavors.

The brand was once thought to be worth $100 million, but it is now predicted that Blake Brown will make less than $15 million in total sales in 2025. Lively's brand is still growing in the beauty industry, but the actress is currently balancing her business endeavors with courtroom drama. It's obvious that Blake Brown's future could be as complicated as a bad hair day, especially with trademark tensions escalating.

FAQs

What is Blake Lively's beauty brand suing for?
Her company claims that another brand's name, Beauty by Blake, is too similar and could confuse customers.

Is Blake's business struggling?
Yes, sales have decreased significantly, particularly since her lawsuit against actor Justin Baldoni made headlines.