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    Zerodha AMC’s silent success: AUM worth Rs 6,400 crore in 18 months, LIQUIDCASE ETF emerges as a retail hero

    Synopsis

    Zerodha AMC has surpassed ₹6,400 crore in AUM within 18 months, driven by its direct-only, low-cost ETF strategy. Its LIQUIDCASE ETF amassed ₹4,700 crore alone, marking one of India’s most successful retail ETF launches.

    Zerodha AMC’s silent success: AUM worth Rs 6,400 crore in 18 months, LIQUIDCASE ETF emerges as a retail heroAgencies
    Zerodha AMC hits ₹6,400 crore AUM in 18 months, led by LIQUIDCASE ETF and 7 lakh investors, with minimal marketing and a direct-only model.
    Zerodha AMC, the asset management arm of brokerage major Zerodha, has quietly marked a major milestone—crossing Rs 6,400 crore in assets under management within just 18 months of its launch, Zerodha Founder and CEO Nithin Kamath claimed in a tweet on X.

    He said that the company managed to achieve the feat despite minimal marketing noise as the direct-only model focused on cost-efficient index funds and ETFs which has attracted over 7 lakh retail investors.

    The standout performer from Zerodha AMC's offerings has been the LIQUIDCASE ETF, which has amassed Rs 4,700 crore in 15 months, making it one of the most successful retail ETF launches in India, Kamath said. The founder also praised the efforts of Zerodha Fund House's CEO Vishal Jain and his team behind the fund for building the fund.

    "It's been 18 months since the first fund launch of ZerodhaAMC with Smallcase. The idea was to offer simple and cost-efficient index funds and ETFs and stay direct only. Despite not being loud about the AMC, 7 lakh investors have saved ₹6,400 crores in our funds. The hero fund is LIQUIDCASE ETF at ₹4,700 crores, and this is all in 15 months. LIQUIDCASE has to be one of the most successful Indian retail ETF launches ever. Vishal Jain and team have done a fabulous job building out the fund offerings," the tweet said.

    Zerodha has 9 ongoing schemes according to Ace MF data. In this four are equity schemes, 2 debt and 3 are commodity funds.

    Kamath is quite active on X and keeps posting market related insights on his official X handle.

    Recently, the Zerodha co-founder weighed in on the much-hyped narrative that India’s financial markets are witnessing a flood of new traders from Tier 2 and Tier 3 towns. While data based on KYC records may suggest a geographic diversification in retail investor participation, Kamath argues that this view may be misleading if not interpreted correctly.

    In a post, Kamath had highlighted the difference between where users are registered and where they are actually trading from. According to him, while many new account holders appear to be from smaller towns and cities based on KYC addresses, their real-time trading activity, as measured through IP addresses—tells a different story.

    Read more: Zerodha's Nithin Kamath busts the myth of tier 2 and 3 trading boom. Check how

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