EMPLOYEE LOYALTY AND PRODUCTIVITY

Pine Labs, Meesho eye D-Street address; Rapido’s food delivery outlook
Pine Labs is set to file its draft prospectus for its IPO by June-end, while Meesho may follow suit in the coming weeks. This and more in today’s ETtech Top 5.

Employee claims trapped after even after end of bond period, managers are blocking job-hunting prospects
A Reddit user highlighted a company's struggle with employee retention due to low pay and lack of recognition during the bond period. Frustrated workers are actively seeking alternative employment, leading to significant disruptions within the organization. This exodus is leaving the company scrambling to fill the vacant positions and maintain operational efficiency.

Air India sees huge upside in passenger, cargo biz; open for more partnerships: CEO Campbell Wilson
Air India, under Tata Group's guidance since early 2022, is actively pursuing its five-year transformation plan, 'Vihaan.AI,' with a focus on upgrading aircraft, enhancing service, and expanding networks. The airline is open to partnerships, witnessing significant revenue growth in both passenger and cargo segments post-privatization.

'He got a 100% hike with one offer, while I got 9% despite top ratings': A Redditor’s corporate reality check sparks heated debate
An employee took to Reddit to share how he received only a 9% raise, while his underperforming colleague bagged a 100% hike—thanks to an external job offer. The post ignited debate on corporate hypocrisy, loyalty, and why companies often reward those who threaten to leave, not those who consistently deliver.

Bangladesh government workers protest tax authority reform
In Bangladesh, security surrounded the tax authority due to an employee strike. The strike, lasting two weeks, protested government reforms. It began after the ousting of Sheikh Hasina. Muhammad Yunus leads the interim government. The strike could halt imports and exports. Daily tax revenue losses are significant. Civil servants also protested against new disciplinary powers. Garment industry recovery faces disruption.

74 pc employees prioritise long-term benefits over bigger paychecks: Report
A recent report indicates a shift in employee priorities, with 74% favoring stronger long-term benefits over a slightly higher salary. The study, encompassing 1,139 employees, reveals that only 32% feel their current benefits adequately support their financial well-being. Flexible work options and performance-based incentives are also highly valued for their positive impact on financial stability.
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Big Tata Digital exit; Honasa’s Q4 net profit dips
Top-deck churn continues at Tata Digital as Naveen Tahilyani is leaving after just one year. This and more in today’s ETtech Top 5.
Punished for being perfect: Man denied promotion for 'making it look too easy' sparks Reddit outrage
Imagine being denied a promotion because you’re too good at your job. That’s exactly what happened to one city records worker, whose efficiency became his downfall. His story of silent protest and corporate irony has set Reddit ablaze, resonating with thousands stuck in the same trap. Is excellence being sidelined for mediocrity in today’s offices?
Top tech and startup stories this week
Welcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories this week. Let’s take a look.
No cubicles, no clocks: Gen Z’s vision for the future of work
Gen Z in India prioritizes flexibility and work-life balance alongside salary, reshaping traditional career expectations. Hybrid work models are favored, with less interest in entrepreneurship compared to structured employment offering growth and purpose. Companies adapting to these values by providing human-centered workplaces are more likely to attract and retain Gen Z talent.
Four iconic brands to watch in 2025
Several standout brands are making significant strides in 2025, demonstrating innovation and market influence. Apex Group, a financial solutions provider, excels with its global reach and diverse services. Natural Remedies Pvt Ltd focuses on research-driven botanical healthcare. Adhyyan Books, led by CA (Dr.) Nitin Soni, is recognized as a rapidly growing self-publishing house.
Hospitable workspaces: Managed office providers shift focus to hotel-like amenities, services
Managed workspace providers are increasingly focusing on hospitality to meet the demands of businesses seeking hotel-like amenities for their employees. The sector has experienced significant growth, driven by the need for bespoke office spaces and integrated technological services. Companies are now prioritizing service experience and high-quality fit-outs to attract global businesses.
Air India CCO Nipun Agarwal appointed Chairman of Air India Express
Nipun Agarwal, Air India's Chief Commercial Officer, has been appointed as the new Chairman of Air India Express. He has been instrumental in reshaping Air India's business strategy since joining in January 2022, following Tata Sons' acquisition. Agarwal also holds leadership positions within the Tata aviation ecosystem, including Chairman of Air India SATS Airport Services.
What’s in store for the rest of 2025? The answer may be in what managements of these 30 companies say in the next 42 days
Do you remember how the current market correction was sparked in late September 2024? By the statement of a senior auto executive who mentioned that festive season sales were not as per expectation. The street was smart enough to take the hint, and we saw what happened in the Q3 earnings season. As the Q4 earnings season kickstarts, you need to keep an eye on the numbers of this set of companies. More importantly, listen carefully to what their managements say. Because, for one, they have first-hand knowledge of what is happening in their industries. And, collectively, what they say will throw light on what is happening in the economy. Now, the list of companies is long. But then, who said making money in the market is easy.
Elon Musk and the dangerous myth of omnigenius
Elon Musk's ventures highlight a common error: assuming expertise is universally applicable. This "omnigenius" fallacy overlooks the crucial role of context in success. Leaders often struggle when switching industries, as seen with John Sculley at Apple and Ron Johnson at JCPenney, proving that skills are often context-specific, and transferring them is not always successful.
'Imagine how many have celebrated': Thyrocare founder to techies excited about campus placements after Amazon layoffs
Thyrocare founder Dr. A Velumani spoke about the emotional impact of mass layoffs at tech companies like Amazon, Meta, and Google. He emphasized the importance of adaptability in careers. Morgan Stanley had estimated layoffs to have affected about 14,000 employees at Amazon. Some users agreed, noting that job security is a myth and resilience is crucial.
Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppers
In tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms are reshaping fashion accessibility, allowing trend-forward selections to reach beyond metropolitan boundaries, pointed out Siddharth Bhagat, director of Amazon Fashion and Beauty India.
Nine in 10 Indian employees regularly contacted by employers outside work hours: Survey
A survey by Indeed reveals that 88% of Indian employees are contacted outside work hours, with 85% even during sick leave or holidays. Eight in 10 employers support a 'right to disconnect' policy to address stress and burnout, highlighting generational differences in attitudes towards work-life balance.
New perk for employees: Tinder dates cost will be paid by company
According to a report by The Strait Times, Whiteline Group, a marketing company located in Thailand, has implemented a novel policy offering employees paid "Tinder leaves" for dating purposes. This initiative is designed to boost employee well-being, as satisfied employees are likely to be more productive and develop a greater sense of loyalty.
Building Brand Loyalty through CXO Excellence: Strategies and Case Studies
Building and sustaining brand loyalty is a strategic need in today's fiercely competitive corporate environment. Consumers are more discerning than ever, and their allegiance to a brand is based on their interactions with it. Chief Experience Officers (CXOs) are essential in creating these experiences, and maintaining long-term client loyalty may depend on how well they perform in this capacity. We will examine tactics and real-world case studies in this post to show how CXO excellence may successfully foster brand loyalty.
Loyalty vs layoff: Zoho CEO Sridhar Vembu has a message for entrepreneurs
Zoho CEO Sridhar Vembu believes that entrepreneurs can use the current job market uncertainty to earn employee loyalty. As the economy becomes increasingly uncertain, Vembu notes that the time has come to build employee loyalty.
How CX automation platform can streamline customer experience for businesses
CX automation platforms are designed to streamline and automate the CX process, making it easier for businesses to deliver a consistent and personalised experience to their customers at scale.
Oyo announces a free stay after 5 night stays
Oyo has also tied up with 13+ renowned brands such as Dominos, Lenskart, Rebel Foods, Gaana, among others to offer users discount coupons and vouchers to its Wizard club members.
Mahindra Holidays & Resorts to sell entire 10.76% stake in Nreach Online Services
Mahindra Holidays & Resorts India Ltd has entered into an agreement with Gift Management Asia for the sale of its entire investment consisting of 5,738 equity shares in Nreach Online Services, the company said in a regulatory filing.
Do you work for them?
Nearly two-thirds of US-based employees we surveyed said that Covid-19 has caused them to reflect on their purpose in life.
BharatPe marks its first acquisition with Payback India
Digital payments app BharatPe has acquired 100% of Payback India, a multi-brand loyalty programme, from American Express and ICICI Investments Strategic Fund for an undisclosed amount.
Flipkart gets ready to take on Amazon Prime with its own loyalty programme
The Bengaluru-headquartered company has set aside $173 million, or about Rs 1,178 crore, to spend on services under the programme for the next three years, said one of the sources.
Foster loyalty, transparency, innovation for a better workplace
“How you treat your employees is the biggest factor in building loyalty. One needs to respect and trust their employees.” says Radhakrishna.
Most office goers think their bosses are authoritarian or secretive
Majority of workers think that their bosses are authoritarian, bureaucratic or secretive, reveals a survey.
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